To create future value and realise business growth we deliver strategy & design services

DESIGN services

  • Industrial product design services
    • Ideation,
    • sketching
    • 3D modeling
  • Graphic design services
  • Design research
  • Workshops & Co creation
  • Design guidelines


  • User & market research and tools
  • User behavioural & perception analysis and tools
  • Product strategy
  • Portfolio strategy
  • (Product) Business strategy
  • Design efficiency implementation
  • Scan & implementation of design performance

How can we help you

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Developing businesses by implementing durable design direction

Design direction

We offer our expertise and experience in strategic design to co-create the overall product strategies as well as assistance in the smallest detail. To leverage brands by design we kickstart new developments by co-creation, coach design strategies and follow up in periodic meetings.

Good solutions require good insights and process planning, therefore we offer design direction, organize co-creation workshops and offer trainings in our strategic toolbox.

To support your development in the best way possible we teach your team valuable techniques and offer tools to be used in the design process. Combining our know-how of design processes and your specific market knowledge we co-create future proof results.

Design DNA

Determining your unique Design DNA, visual brand language and signature. Developing guidelines and assisting in coherently expanding your portfolio or service.

Design DNA is the visual identity of your products. Matching your design objectives with a strong visual form language to leverage and develop your brand.

Visual brand language or Design DNA (Designed Narrative Attributes) based on user research and market analysis, leads to bigger brand loyalty, awareness, recognition, and a defined market position. Creating tools and guidelines to establish consistency in product portfolios and strategic product differentiation is the key to establish an appealing and comprehensive brand.

Creating a good design language is not an easy task, however by comprehensive research and co-creation we can deliver practical toolkits and guidelines to implement in your process. Since no brand or case is the same, we offer a tailor-made approach to each challenge.

Design performance

Design performance is the level to which business strategy, design and user research are lined up. Its expreses the value to which extend its incorparted as a business system and process.

Optimizing design performance include’s all levels of the organisation, and incorporate a structure of constant analysing design results, users and markets. C-level descions are driven by insights from the design team and results of pre-set design metrics. Optimizing design performance creates a structure to future proof the organisation and easly developing growth within a few developments cycles.

Bespoke design consultancy


–   Consumer goods
–   Luxury goods
–   Industrial products


gentle & more
Eendrachtstraat 17
9000 Gent (Belgium)

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