Project
Rental pedal cars
Client
The Driveway Club
www.thedrivewayclub.com
Year
2021
The Belgian Coast
Pedal cars have been around at the Belgian Coast since the 1920’s. Pedaling in the sea breeze has been a part of the holidays for many generations.The Series 01 re-designs that cultural heritage with respect for both tradition and contemporary requirements.
Vintage look, modern design
The Series 01 design translates the heydays of the 60’s Formula 1
into an instagrammable experience for today’s pedaling enthousiasts. Children drive them, adults collect them.
The Series 01 pedal cars have been equipped with a soft nose
to make them absolutely safe in crowded public spaces.
Designed for the specific needs of the Belgian rental businesses
100% Handcrafted in Belgium
The Series 01 pedal cars have been made to last. The metal frame is resistant and adapted to highly corrosive environments The Series 01 pedal car might need some maintenance after 20 years on the road. The design has been developed with an eye for the technical and logistical possibilities of the manufacturer.
Prototyping and user-centred design
The design of Series 01 takes into account the many requirements of the stakeholders in today’s pedal car leisure industry: young drivers, accompanying adults, rental companies, local authorities, etc.
